Jul 21, 2023
Art answered the coldest of cold calls, where the rep made four fatal mistakes in just the opening sentences, then it got worse. Sadly, it's typical of some of the nonsense that is taught about prospecting.
Instead of just getting rid of the clueless caller, Art used it as an opportunity to coach him on what could and...
Jul 6, 2023
The worst sales advice you could ever get is, "Just be yourself. Don't have a script. Let it flow."
What if a doctor or lawyer did that?
You'll always sound smoother when you're prepared, and the ultimate goal is to reach the level of "knowing" what to say. You'll hear how to do it in this episode.