Dec 7, 2023
Most TV commercials are just plain dumb, and often annoying.
However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments.
In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
Nov 22, 2023
Nov 9, 2023
When someone whom you thought was a great prospect then goes silent on you, that's the sign of a problem you could have avoided. It's actually the same problem that occurs when you take an easy order from someone who just volunteers to buy quickly.
It's not knowing WHY someone might, will, or does buy. In the former...
Oct 19, 2023
This popular episode is being presented to complement a free training webinar, "Get the Sales Meeting No One Else Can- Intel Secrets for Finding the Right Person, at the Right Time, with the Right Message." Sign up at http://salesbyphone.com/webinar.
To be relevant in today’s noise-filled sales world, we need...
Oct 12, 2023
Can you imagine someone being so impacted by a mentor that they write an entire BOOK and publish it as thanks?
That's exactly what sales pro Tim Rohrer did with his sales manager. His book, "Sales Lessons of the World's Greatest Mentor" details his relationship with his sales manager, and the many life and sales lessons...