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The Art of Sales with Art Sobczak

Feb 23, 2023

Too many sales calls wander aimlessly and end without accomplishing anything.

Often, that's because the "accomplishment" itself was never defined.

You'll hear how and why to set your "Primary Objective" for your sales calls, so you'll actually achieve them more often.

Feb 9, 2023

The fear of hearing "no" prevents activity and sales more than anything else. 

It doesn't need to be that way, and shouldn't. 

You'll hear how to focus on what is really most important, which makes you indifferent to no's, and motivated to do what you need to, to get the success you want.

Feb 2, 2023

It's a psychological principle that people's desire for things increase in relation to its scarcity.

There are many ways this is used in sales, and life in general. (It might be why the title of this episode intrigued you.)

You'll hear how you can use it in your own sales.