Sep 21, 2022
It's always better to let people tell you what they want, and sell themselves in the process, than YOU telling them what you want them to buy.
Art shares a simple, one sentence template that you can use by filling in two blanks.
Sep 16, 2022
In sales, too often the salesperson's emphasis is self-centered, with the focus on what they want... the meeting, the sale, the commission. And that is evidenced by product pitches, irrelevant and unfocused messaging that is not personalized.
Professional sales is all about relationships, not just getting the deal....