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The Art of Sales with Art Sobczak

Oct 23, 2020

We won't diffuse resistance by telling someone they are wrong. That just strengthens their defenses.

The best way is to first agree with their side of the position, and then help them see the other side.

There are writings that show this was taught 400 years ago.

You'll hear how it was used then, and how you can use...


Oct 16, 2020

The old saying is that people buy from those they know, like, and trust.

Today's brief episode gives a number of tips about how to make your messages more credible, therefore adding to the trust factor.


Oct 8, 2020

Headsets.com is the leading provider of headsets in North America, having sold well over a couple million over the past 20+ years.

Mike Faith founded the company with an idea, and a desire to provide exceptional customer service. And that is their sales philosophy.

Mike shares how they don't upsell, they "right sell,"...


Oct 1, 2020

The only factor that determines whether or not you have a great day, is... ready for it... YOU!

Things happen all day every day. And none of it has meaning until you give it meaning.

Art shares several personal examples to make this point, and how you can make it a great day in sales, every day.


Sep 25, 2020

It is proven that the most read--and sometime the only read--part of direct mail is the PS.

You can and should use it in your prospecting emails as well.

And there are some techniques that can make your PS more memorable and personal. You'll hear what that is, along with the simple process for putting together your own...