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The Art of Sales with Art Sobczak

May 29, 2020

Getting new business has always been essential for any business. And for many today, it is critical for their survival.

Cold prospecting is certainly one way to do it, but every business has three categories of potential new business already in their database where the odds are higher to bring in new sales.

You'll hear what these groups are, what not to say, and what to say on your calls when contacting them.